17 December 2009
New Mobile Ad Platform
MyScreen Mobile recently unveiled its new mobile ad platform which will allow smartphone users to click on ads to redeem coupons or receive other perks. A U.S. launch of the platform is expected sometime in 2010. Although mobile advertising is not a new concept, this platform certainly has the potential to change the way we use mobile advertising. MyScreen’s technology will allow ads to “pop up” at the end of every call. This could increase brand awareness and lead to higher click-through rates. How users react to this opt-in service will certainly be one of the things marketers watch carefully in 2010. For more information, check out this article on brandweek.com.
